Perspectives

Blog

Thoughts on Claude AI, Product Management and working with AI.

Agentic Engineering|May 18, 2026

The Forward Deployed Bottleneck: Germany Has 3.44 Million Mittelstand Firms and No One to Send

Anthropic and OpenAI just chose their distribution channel for the AI productivity wave: McKinsey, BCG, Bain, Accenture, Goldman, Blackstone. Sixteen billion dollars committed, a few thousand large customers worldwide. That channel will not reach the 3.44 million firms in the German Mittelstand. The bottleneck is not models or compute. It is the supply of senior engineers willing to embed inside customers. A new boutique implementation tier is forming to fill the gap.

Dr. Florian Steiner10 min read

AI Visibility|May 12, 2026

AI-Visibility Tools 2026: An Honest Market Overview

There are now fourteen serious tools that promise to make your brand more visible inside ChatGPT, Claude and Perplexity. Pricing runs from $29 to $5000 a month, and the gap between snapshot graders and continuous SaaS dashboards is bigger than the marketing suggests. A practitioner's stocktake of who does what well, where the structural gaps are, and where our own tool fits in honestly.

8 min read

AI Visibility|May 12, 2026

Why Your Website Does Not Show Up in ChatGPT

We ran the same audit on six well-known German brands. The average AI Visibility Score was 36 of 100. Three structural reasons explain why most Mittelstand sites are invisible to ChatGPT, Claude and Perplexity — and why the fix is closer to SEO 2004 than to a new technology stack.

8 min read

Schema.org|May 12, 2026

Schema.org for GenAI: What Actually Gets Measured

Schema.org has been around since 2011. AI engines are not asking for new schema; they are asking for the schema that already exists, in the right shape, on the right pages. This is the technical breakdown of which seven types matter, the @graph pattern that connects them, and what we actually observed across six real German brand audits.

7 min read

Agentic Engineering|May 11, 2026

How to Compete With Frontier Models

Adobe, Salesforce and Intuit survived the Microsoft wave by occupying layers the bundle could not run efficiently. The same four positions are open today in the AI wave: protocol, workflow, regulation and customer data. The right question is which one a business actually occupies, and how deeply.

8 min read

Agentic Engineering|May 4, 2026

The Old Certainties Are Gone. New Ones Are Yours to Build.

AI is dissolving settled categories. The job for Mittelstand boards is to spot which categories in their business are dissolving and shape what replaces them. The window is two to five years.

5 min read

Agentic Engineering|April 27, 2026

The Productivity Paradox, Version 3.0

Solow said in 1987 you could see the computer age everywhere except in the productivity statistics. The internet repeated the debate in the 2000s. Both resolved. We are now in version 3.0. Why the historical pattern is more useful guidance than today's headlines, and three implications for Mittelstand, private equity, and family offices.

5 min read

Claude Code|April 25, 2026

Four Hours at HSG St. Gallen: From Fictional Case to Production-Ready PRD

At HSG, we showed 17 IT executives what Claude Code can really do in the engine room. A half-page case study became an 8-page PRD for a bioprinter configurator in a single afternoon. What an agency used to need weeks for, one person now does in a single afternoon.

7 min read

AI Economics|April 18, 2026

The Ghosts of 1811

The Industrial Revolution left most of a generation's handloom weavers unemployed and reshaped society at terrible cost. A new theoretical paper — The AI Layoff Trap — shows why rational firms march toward the same cliff, and what institutions prevent it.

25 min read

Agentic Engineering|April 13, 2026

Why Your Default AI Choice Is Costing You the Productivity Upgrade

Anthropic, Perplexity, and NousResearch all launched hardware-independent agents this week. The market reacted immediately: Fastly -18%, Akamai -13%, Cloudflare -11% in a single session. Microsoft and Google are spending billions but producing a patchwork of SKUs. The cost of the default is the lost lead user feedback loop.

6 min read

Agentic Engineering|April 7, 2026

I Built a Dashboard in 30 Minutes That No SaaS Vendor Offers. That Is Not the Interesting Part.

Rebuilding SaaS with AI is like putting desktop websites on mobile phones. The real disruption comes from companies that leapfrog to agent-native architecture while incumbents bolt chatbots onto products designed for humans clicking buttons.

8 min read

Agentic Engineering|March 28, 2026

When Agents Become the Interface, Software Becomes the Backend

Linear built for agents. Atlassian built for humans. That fork defines who wins in enterprise software. The same decoupling that made banks invisible is coming for SAP, Salesforce, and Microsoft.

5 min read

Agentic Engineering|March 21, 2026

Every Product Will Become a Virtual Employee. The Architecture Is Already Here.

OpenClaw, Anthropic, Perplexity, and NVIDIA all converged on the same four-part agent architecture this week. Brain, skills, scheduler, memory. The implication: software stops being a tool and becomes a colleague. What this means for CEOs, PE managers, and service providers.

7 min read

Claude Code|March 20, 2026

Wie ich Teams in 2 Wochen produktiv mit Claude Code mache

Ein Enablement Sprint ist kein Workshop — es ist eine Transformation. So sieht der Prozess aus, mit dem Engineering-Teams Claude Code wirklich in ihren Alltag integrieren.

2 min read

Claude Code|March 20, 2026

How I Make Teams Productive with Claude Code in 2 Weeks

An Enablement Sprint isn't a workshop — it's a transformation. Here's the process I use to help engineering teams truly integrate Claude Code into their daily workflow.

2 min read

Enterprise AI|March 14, 2026

The Technology Is Ready. Your Organisation Isn't.

63.7% of companies have no formalised AI initiative. Anthropic just committed $100M to fix that. A three-tier channel strategy for AI deployment, from Deloitte to mid-market consultancies.

4 min read

Claude Code|March 14, 2026

The TOOLS.md Hack — 6 Months Later: From a Single File to an AI-Native Infrastructure

My most-read article got a reality check. What happened when a simple markdown file evolved into a full infrastructure system — including a €90 incident, MCP integrations, and 4 competing AI CLIs.

10 min read

Agentic Engineering|March 7, 2026

Your Hourly Rate Is Dead. Here's What Replaces It.

AI compresses delivery time across every professional service. The billable hour is collapsing. McKinsey, Simon-Kucher, and the data show what replaces it: outcome-based pricing, fixed deliverables, and performance deals.

8 min read

Agentic Engineering|March 2, 2026

Half the People. All the Output.

Block cut 4,000 employees and the stock jumped 24%. What Coase predicted about the shrinking firm is happening in real time. When AI agents collapse coordination costs, the boundary of the firm contracts.

7 min read

Agentic Engineering|February 23, 2026

When Building Costs Nothing, Strategy Is Everything

Anthropic crashed cybersecurity stocks on Friday. Three weeks after erasing $285 billion from SaaS. The disruptor is not a competing product. It is a capability layer that renders entire product categories optional.

5 min read

Agentic Engineering|February 16, 2026

Your SaaS Moats Aren't Collapsing. They're Shifting.

When AI agents can build and operate software autonomously, which enterprise moats survive? A Varian/Shapiro analysis of switching costs, data gravity, and the make-or-buy shift driven by agentic engineering.

7 min read

Claude Code|January 29, 2026

From 3 hours of calendar chaos to 'It just works' — My Claude Code story

Chatbots tell you what to do. Claude Code does it for you. How a hockey dad's scheduling nightmare became the perfect demo for AI that actually works.

3 min read

Agentic Engineering|January 23, 2026

Skills are eating software: The hidden shift in what makes developers valuable

The new scarcity isn't code-writing. It's skill design—the ability to create atomic capabilities that AI agents can compose into workflows humans never imagined.

5 min read

Claude Code|September 3, 2025

The Solopreneur's AI Avengers: Building Your Dream Team of Digital Super-Agents

How to assemble an unstoppable AI team that turns you into a one-person startup powerhouse — from zero coding skills to four live products.

8 min read

Claude Code|January 15, 2025

From Terminal-Phobic to Terminal-First: How Claude Code Changed My Relationship with Technology

And why I'm now hosting a meetup for the non-technical community in Munich. Six months ago, terminal was the app I avoided most. Today, it's my most-used application.

3 min read

Product Management|March 15, 2019

Pivot, Persevere or Maintenance Mode? Products in Standby as Solution for (Still) Too Low Market Demand

Learning from RECUP's success: Sometimes the market isn't ready yet. Kevin Rose's approach to putting products in "hibernation" until market demand develops.

2 min read

Product Management|November 11, 2018

Sell More Through Better Product Information

How e-commerce disappointments can be reduced through better product information. Practical tips for showing products from multiple perspectives, size relationships, and additional features.

2 min read

Product Management|June 13, 2016

10 Ways to Find Ideas for New Products

Practical methods for generating product ideas: from customer feedback and cross-industry inspiration to structured ideation and networking approaches.

2 min read