What this talk was about
How a real B2B communication strategy gets built when the team uses Claude Code as a daily co-worker. We walked the audience through the Novela Bioprinter case — a deep-tech product from chilli mind — and showed end-to-end how positioning, messaging, and the first round of launch assets came together in a fraction of the usual timeline.
What the audience took away
- A practical look at LLM-supported communication strategy beyond the "ChatGPT for marketing" hype.
- A working pattern for keeping a human strategist in the loop while the model does the volume work.
- Concrete templates from the case — positioning canvas, messaging house, audience tests — that the cohort could adapt to their own products.